The protection of trademark and other brand attributes implies a set of measures to identify violations and eliminate them. Once the company has registered the trademark, it is protected by the copyright laws. The copyright protection is carried out from the registration of the right of priority. Thus, it is strictly prohibited to use them without the permission of the copyright holder. Consequently, the first step of brand protection on the Internet is the official registration and documentation of the right of ownership.
If any violation of the copyright and any actions discrediting the copyright holder's reputation are revealed, the company has the right to contact the violator and demand that it refuses to use the trademark, deletes information, which negatively affects the reputation. In addition, the copyright holder may also demand compensation for the damages, which were caused as a result of the violator's actions.
At the first stage, the negotiations are held with the violator in order to force him to voluntarily remove the illegally used brand attributes. If the violator refuses to do so, the protection is carried out in court. In this case, it is necessary to correctly draw up a statement of claim, clearly and specifically state the requirements for the defendant in it, as well as submit the documents confirming your right to the trademark and other brand attributes.
