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How to Publish a Game on Steam
Steam is the world’s most popular platform for distributing games. Millions of downloads happen here every day, and rights holders earn substantial revenues. A key advantage of Steam is that not only organizations but also individual users who have developed a game on their own can upload it to the library. Therefore, even if you don’t work at Gamesoft or Valve but are an indie developer, you can still publish your own software-and even make money from it.
However, before publishing a game on Steam, you need to be aware of several important details. The uploading of third-party applications is governed by strict rules, and all platform requirements must be met. The law firm Law&Trust explains how to add your game to Steam Direct and highlights the legal aspects of the process.
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Who Needs Help with Publishing a Game on Steam?
Aspiring video game developers. Steam provides indie developers with access to a global audience, allowing them to showcase their projects to a wide public. The platform offers tools to manage the game page, gather feedback, and view analytics-which is particularly helpful for those just entering the industry.
Software development companies. In addition to games, Steam supports the publication of various types of software, such as tools for animation, design, and audio/video production. This opens up opportunities for companies seeking to expand their reach and attract new audiences.
Production studios and publishers. Organizations offering game production and publishing services can use Steam to promote their clients' projects. The platform allows the creation of branded pages, managing multiple projects, and using marketing tools to boost game visibility.
Companies integrating cryptocurrency into games. Organizations developing blockchain solutions and looking to implement their tokens in gaming projects can use Steam for distribution. However, it is crucial to keep in mind that Steam imposes specific restrictions regarding applications related to cryptocurrencies and NFTs. Before publishing, it is recommended to review the platform's policy and ensure your product complies with its requirements.
Protecting Your Rights to the Published Product
Keep in mind: publishing a game or application does not automatically grant you the full set of rights needed for effective monetization. To achieve that, you need a complete and properly developed strategy for registering your intellectual property (IP) rights. Otherwise, there’s a high risk that a third party could register rights to your product, significantly complicating the further development of your project.
If you want to prevent potential theft or unauthorized use of your IP, you should thoroughly analyze your product to identify and assess all registrable IP assets. Often, the following objects are eligible for registration:
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Trademarks that allow you to freely use and monetize your brand.
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Copyrights that can be claimed for various audiovisual elements of the game, in-game items, soundtrack, storyline, and more.
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Industrial design protection for the unique appearance of the application or game, as well as in-game assets.
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Patents, if your software combines an innovative solution with a technical implementation.
Proper registration of your intellectual property ensures not only the preservation and secure development of your brand in the market but also significantly increases the value of your project and opens up the possibility of generating additional income through licensing fees.
Why Legal Support Matters
Publishing a game on Steam is not only a creative task but also a legally significant process. Legal support can significantly streamline this journey, ensuring rights protection and minimizing potential risks.
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Tax optimization and jurisdiction selectionA lawyer can help determine the most appropriate tax strategy and select the best jurisdiction for registering your company or as a sole proprietor. This is especially important for international projects, where tax obligations vary greatly by country.
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Intellectual Property (IP) ProtectionLegal support includes registering copyrights and trademarks, drafting license agreements and assignment contracts. We also offer patent consultation services for unique game mechanics.
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Compliance with Steam's requirementsSteam does not accept just any game. Developers face a number of requirements, including providing accurate legal information about the company, compliance with the platform’s user agreement and privacy policy, preparation and signing of distribution agreements. Our team assists with all necessary paperwork, helping to avoid potential issues during your project’s registration and release.
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Communication support with SteamIf any questions or disputes arise, legal assistance ensures preparation of official inquiries and responses. We will represent your interests in negotiations and provide guidance on resolving conflict situations.
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Legal document preparationSuccessful game publication and promotion require various legal documents, including end-user license agreements (EULAs), privacy policies, licensing agreements, contracts with contractors and partners.
Our lawyers ensure all documents comply with current legislation and platform requirements.
What Can Law&Trust Help With?
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Preliminary consultation on jurisdiction selection, tax optimization, and IP ownership strategies
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Assistance in drafting internal documentation, privacy policies, end-user agreements, donation policies, and licensing agreements
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Support in the registration process on Steam and assistance in launching the project
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Claim work related to breaches of agreements with partners, clients, or IP infringers
We also assist with:
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Publishing apps on the App Store and Google Play
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Trademark and copyright registration
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Tax optimization and legal entity registration
