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Brand Registration on Amazon
Amazon is one of the most popular international marketplaces. Every day, millions of products and services are sold across various countries through this platform. If you are selling on Amazon, it is crucial to consider registering your brand with Amazon Brand Registry. Otherwise, if your project becomes successful, there is a significant risk of falling victim to fraudsters who may unlawfully exploit your unique intellectual property.
Law&Trust, a legal consulting firm, explains how trademark registration can protect your interests and help safeguard your brand on Amazon.
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Peculiarities of brand registration on Amazon?
Before registering your brand on Amazon, it’s important to take into account several procedural details. For instance, registration is only available to sellers from a limited list of countries. Currently, the Amazon Brand Registry operates in the following jurisdictions:
Selling goods under your own brand - whether it is an intellectual property object, unique design, or a private label product - requires a registered trademark. To start working on Amazon, you must either submit an application for registration or already hold a registered trademark in one of the above countries. Without this, access to the program is not possible.
During the registration process, you must confirm your rights to use the brand by providing contact information for the responsible party submitting the application. This person may be contacted for data verification.
The registration procedure is carried out online. It is important to note that document verification - especially for documents issued outside the United States - may take slightly longer. The fastest processing times apply to trademarks already registered with the United States Patent and Trademark Office (USPTO) or equivalent IP offices.
Professional assistance with brand registration on Amazon
Law&Trust specialists provide comprehensive legal support to clients who are either already conducting business on Amazon or planning to begin a partnership with the platform.
Our legal experts will:
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Provide detailed guidance on methods of trademark registration.
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Prepare a checklist of required documents and assist with their completion.
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Help incorporate a company in the appropriate jurisdiction to meet Amazon’s eligibility criteria.
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Coordinate the registration of your trademark in the relevant country.
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Conduct official communication with representatives of Amazon Brand Registry, including registering your company in their system.
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Ensure trademark registration is verified by an authorized representative (patent attorney).
Our experience allows us to minimize the risk of refusals and significantly reduce the registration timeline.
What challenges may arise without legal assistance?
At first glance, self-registration may seem straightforward. However, in practice, it often involves legal complexities. Challenges may arise during the trademark registration process, as application procedures vary significantly from country to country - from the correct classification of goods and services to conducting a prior search among existing trademarks. Mistakes can result in application rejection or the need to refile.
Amazon enforces strict requirements regarding the format and content of documents submitted to the Brand Registry. Improper documentation, missing information, or incorrect submissions may lead to denial of registration.
Moreover, in certain jurisdictions, Amazon requires confirmation from an accredited patent attorney who handled the trademark registration. Some experts charge additional fees for this service.
We offer a full-service solution that includes document verification by a qualified representative and submission without hidden charges or delays.
