Business plan

A business plan is a cornerstone for starting and developing a business. If you open your own business, and at the same time do not have a concrete plan for implementing the idea, nothing will likely work out. A business plan is a document in which every step is clearly spelled out. There are no trifles in it, so its preparation must be given special attention.

Problems with the preparation of documents often occur. Therefore, it is better to order the development of a business plan from specialists. Thus, you will not miss anything, and get valuable recommendations from people who have extensive experience in the preparation of such documents, and the business as a whole. Law&Trust proposes the development of a business plan for entrepreneurs and companies planning to work in any field of activity.

What sections does a business plan consist of?

The business plan has a clear structure. This is important because potential investors should receive answers to all questions of interest to them, from the importance of your project to the expected payback periods and profit. The investment document includes 7 main points.

Let's consider them in more detail

  • Summary. This part describes the direction of the future business, sales markets and the company's niche, profitability, and responsible persons. The main task of the section is to impress and interest potential investors.

  • Section of goods or services that a business offers. It is necessary to present the goods, indicate their characteristics, submit photos and videos. Also, here you need to describe the portrait of the target audience, analysis of competitive goods (services), pricing principles, etc.

  • Marketing strategy. This section involves market analysis and identification of the main competitors in a particular niche. A well-built project includes methods for promoting a product (service), a list of tools, as well as a list of competitive advantages, why a client will choose you.

  • Production plan. If the company will not produce goods, this part of the business plan can be skipped. For production, you need a business plan with calculations of the necessary capacities for production, the sequence of implementation of equipment, the expected rate of increase in production, etc.

  • Organizational plan. It is a table in which each step is described for opening and developing a business. In addition, it is necessary to indicate the timing of the stages, indicate the person in charge and describe the expected results from each step.

  • Financial plan. This is a complete project estimate that you will present to investors. In this case, both one-time and recurring expenses are indicated. For example, one-off can be considered the purchase of equipment, vehicles, premises, etc. Periodic costs include utility bills, asset leases, raw materials, etc.

  • Prospects. The final point, which describes the possible options for business development, from pessimistic to the best.


The most important part of developing a business plan is marketing research. The information specified in this paragraph may be decisive for the investor in terms of investment attractiveness. Marketing research allows you to better understand the target audience, get an in-depth analysis of the competitors, understand the pricing principles of companies working in the same niche, etc.

Thanks to this information, you will understand how to properly build the image of your company, how to promote goods on the market, what sales methods to use, etc. Therefore, the value of marketing research in the preparation of a business plan is extremely difficult to overestimate.

Why is it better to order a ready-made business plan?

Often, novice businessmen make critical mistakes in the development of a business plan. Because of this, there is a risk of losing a potential investor. The information presented in the document may be inaccurate, and the language may be vague. Often investors require clarification of a particular point, and a novice businessman is not ready for this during the presentation.

Ordering a business plan means to get a detailed action plan that you not only present to the investor but also follow it to start a business. If you entrust the development to specialists, you will get a ready-made model with relevant detailed calculations. Specialists will conduct a full analysis of the niche, competitors, prices, primary expenses, and you will save time and protect yourself from mistakes both in the communication with the investor and during the development of the business.


Law company Law&Trust offers developing business plans for companies from any business field. Our experts will take into account all the nuances of your niche and prepare a document with which you can count on success.
Our company develops business plans according to the international UNIDO standard so that you can submit a document to both local and foreign investors.


The cost of developing a business plan depends on the following


  • Document requirements;
  • The complexity of the financial plan;
  • Marketing research requirements;
  • Scope of work on technical and technological information (purchase price and maintenance of equipment);
  • The amount of information received from the client.

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