Russian
English
Total fee
from 1150 EUR
Additional class
from 190 EUR
Trademark registration in Italy
Italy is one of the largest economies in the EU with a highly developed system for the protection of intellectual property. The country is home to companies operating in fashion, industrial design, consumer goods, agriculture, technology, and export sectors, where trademark protection plays a crucial role in ensuring stable and efficient commercial activity.
Registering a trademark (TM) grants the owner the exclusive right to use the sign in relation to all goods and services listed in the application within the jurisdiction. Protection may also be extended across Europe by applying for a European Union Trade Mark (EUTM), or internationally through the Madrid Protocol administered by the World Intellectual Property Organization (WIPO).
The registration process is governed by Italian legislation, including the Industrial Property Code (Codice della Proprietà Industriale), as well as by European regulations and international treaties to which Italy is a party.
Table of Contents
Why Register a Trademark in Italy?
Only an officially registered trademark provides the owner with the legal right to use their sign in relation to specific goods or services. This means that no other party has the right to use a similar mark without obtaining permission from the trademark owner.
Trademark registration enables the holder to take legal action against cases of unauthorized use (counterfeiting), issue cease-and-desist letters, request the seizure of counterfeit goods by customs authorities, and oppose the registration of confusingly similar marks by third parties.
Official trademark status opens up opportunities for entering into licensing agreements, franchising contracts, distribution rights, brand inheritance or sale to third parties, and accounting for the trademark as an intangible asset of the company.
Italy is a participant in the Madrid Protocol, allowing future applications through EUIPO or expanding international protection via the World Intellectual Property Organization (WIPO), with the added benefit of claiming priority based on earlier filings.
Who Needs Trademark Registration in Italy?
-
Italian legal entities and sole proprietors.
-
Foreign companies entering the Italian market.
-
E-commerce platform participants.
-
Companies operating under franchising or licensing models.
-
Startups and innovative enterprises.
-
Industrial and export-oriented businesses.
Trademark Registration Process in Italy
-
Comprehensive searchOur experts will conduct a comprehensive search of your name across trademark databases and filed applications to minimize the risk of conflicts.
-
Application filingThe application may be filed remotely or in person. Once submitted and the official fee is paid.
-
Formal examinationThe Examiner performs a formal examination.
-
Publication in the Official BulletinThe Italian Patent and Trademark Office (UIBM) then publishes the application in the Official Bulletin (Bollettino UIBM).
-
Trademark registrationIf no oppositions or obstacles arise, the authority registers the trademark and issues an Attestato di registrazione(certificate of registration).
Our Services for Trademark Registration in Italy
Law&Trust International offers professional support in registering and protecting trademarks in Italy. Our expertise includes:
-
Preliminary trademark check. Searching UIBM and EUIPO databases to ensure your logo or name does not infringe on existing rights.
Risk analysis. We assess the likelihood of refusal and provide recommendations. -
Application preparation and submission – document preparation. We correctly fill out the application and classify goods/services (according to the Nice Classification).
Graphic review. We ensure your logo complies with UIBM requirements. The entire procedure is carried out online. -
Support at all stages. Publication monitoring – We track any third-party oppositions. Response to oppositions – We defend your interests in case of disputes. Certificate acquisition – We ensure timely issuance of the registration document.
