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Trademark Registration in Kazakhstan
Kazakhstan is considered the largest economy in Central Asia. The jurisdiction serves as a strategic bridge between Europe and Asia, actively developing its business environment and modernizing legislation in line with international standards.
Kazakhstan’s stable economy and its membership in the Eurasian Economic Union (EAEU) attract foreign investors and exporters.
For entrepreneurs, trademark registration is regarded as a reliable way to protect their property in the market.
Kazakhstan supports innovation, stimulates the development of small and medium-sized businesses, and actively combats intellectual property rights infringements. Trademark registration enables companies to secure their brand, protect themselves against counterfeiting and unfair competition, and confidently enter retail chains, marketplaces, and international projects.
Table of Contents
Who Needs a Trademark (TM) in Kazakhstan?
Trademark registration in Kazakhstan is necessary for anyone who wishes to secure the right to use a brand in the country, conduct business legally, and safeguard their reputation.
A trademark is primarily needed by:
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Startups and IT projects. Kazakhstan is actively developing its fintech sector and encouraging the emergence of new companies in this field. For them, a trademark can be an effective tool not only for enhancing the prestige and value of the project but also for building a unique and widely recognizable brand in the market, ensuring a fast and effective project launch.
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Local manufacturers and brands. In this case, the registration process serves as a tool to make a statement in the market, secure a unique name, logo, or slogan, and prepare for entry into the international market.
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Trade and distribution representatives. Retailers and wholesalers, especially those working with branded products, require trademark protection to avoid legal disputes and the loss of exclusive rights.
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Franchisors and rights holders. If you plan to grant rights to use your brand, you must officially secure it - this is a mandatory condition for concluding licensing agreements and ensuring legal protection of your interests.
Why a Trademark (TM) is Important in Kazakhstan?
Trademark registration in Kazakhstan is an important tool for ensuring business security, building a recognizable brand, and successfully promoting products in the market.
Official registration grants the owner exclusive rights to the brand for specific types of goods or services, providing protection against counterfeiting, unlawful appropriation, and aggressive competition. If a brand is not officially registered, there is a risk of losing control over it, as another party could register a similar trademark and obtain legal ownership rights, or the brand could inadvertently infringe on someone else’s exclusive IP rights.
Moreover, having a registered trademark expands opportunities for licensing, franchising, transferring rights to other companies, and even selling the business at a profit - turning the trademark into a valuable intellectual asset.
Considering Kazakhstan’s integration into the international economy and its activities within the EAEU, trademark protection becomes particularly important for companies that plan to export products or enter neighboring foreign markets. It is also a mandatory requirement for signing contracts with major retailers, online platforms, and government agencies, granting access to large-scale business projects.
Trademark Registration Procedure in Kazakhstan
Trademark registration in Kazakhstan is carried out in accordance with the Law “On Trademarks, Service Marks and Appellations of Origin of Goods.” The procedure is administered by the National Institute of Intellectual Property (Qazpatent).
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File an ApplicationTo file an application, the applicant must provide their contact details, an image of the trademark, and a list of goods or services.
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Formal ExaminationAuthorities check whether the application is complete and meets all technical/formal requirements.
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Substantive ExaminationThe trademark is examined for distinctiveness and checked for conflicts with existing trademarks.
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Trademark RegistrationIf there are no objections from third parties, the information on the trademark is published in the official bulletin, and a corresponding certificate is issued.
Registration is valid for 10 years, with the right to renew it every 10 years thereafter.
Our Services for Trademark Registration in Kazakhstan
Law&Trust International offers a comprehensive solution:
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Full brand audit - risk analysis and recommendations for adapting the name to the local market.
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Advanced search - identification of identical and confusingly similar trademarks.
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Document preparation - completion of required forms, translation of documents (if needed), and notary services.
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Legal support.
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Infringement monitoring - post-registration counterfeit detection program.
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Renewal assistance - reminders and support for renewal six months before the expiration date.
